The VMware Briefing Center required a Project Manager to deliver customer briefings, executive meetings, and manage operational elements for their VMWorld Conferences in the US and Barcelona. After successfully activating VMWorld Executive Briefing activities, I was then asked to return the following year, and additionally develop the rebranding for the VMware Briefing Center home webpage, and to serve as Project Manager for Educational Services group at VMworld responsible for supporting GTM programs and partner marketing activities.

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I held a few different roles, all focused on increasing customer engagement, improved strategy and better technology enabled business solutions. Most of this was managing the development and activation of North America Industry Roundtables and part of a larger team that delivered Oracle Customer Advisory Board meetings, engaging Oracle's top C-level customers globally. I partner cross-functionally with leadership, sales, and customer teams to create content and communications frameworks, manage compliance and governance, and ensure program consistency across regions. I hold an Oracle Cloud Infrastructure AI Foundations certification, supporting data-driven enablement and program insights.

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As a result of the event developments I created for Keystone Ski Resort, Intrawest Corporation retained me to develop and deliver real estate launches throughout various locations throughout the U.S. including Keystone and Copper Mountain, Colorado, Sandestin, Florida and Lake Las Vegas, Nevada. I had the privilege of working with Intrawest and local agencies on location to interpret the look and feel of the event to successfully convey the proposed development. My key learning here – start with the Permitting! The rest is easy after that.

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A single project to launch and promote Keystone Resort’s River Run Village as a year-round destination using a triad of food, music and activities, turned into seven years of successful event, sponsorship and community development. Our first event, the Bluegrass and Beer Festival, was held while the area was a construction zone with one building – and had an audience of about 15. Twenty years later that festival is one of Keystone’s signature events as are enhanced versions of a number of other inaugural events we launched. 

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Viceroy/Anguilla KOR Group retained me to manage two intimate sales launch events catered specifically to homeowners, referrals and prospects. I delivered two unique experiences for both owners and prospective owners that developed a sense of discerning, personalized attention through select, high-end activities options highlighted by a private Jimmy Buffet concert and team entry in a sailing regatta. The results achieved targeted referrals and qualified prospects.

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